black2sugars » Portfolio

Virgin Active – Lesss Grrr, More Weee

black2sugars — Wed, 21 Sep 2011 11:41:17 +0000

The common perception of gyms is that they are cold, mechanical places, filled with cold, mechanical people. Places where seriousness overrides enjoyment. Thankfully Virgin Active isn’t a gym. It’s a fitness playground. A place filled with fun and interesting equipment, and fun and interesting people.

AGENCY: Publicis Mojo Sydney
CLIENT: Virgin Active Health Clubs
CREATIVE DIRECTOR: Micah Walker
CREATIVE GROUP HEADS: Dave Gibson & Nathan Lennon
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Max McKeon
ILLUSTRATOR: Brosmind (Alejandro & Juan Mingarro)

Virgin Active – Praise at Every Phase

black2sugars — Tue, 20 Sep 2011 23:59:15 +0000

Most people find gyms intimidating – the cold, confusing equipment and super-serious attitudes are just too full on. The whole experience seems like too big a leap from the go-at-your-own-pace workout they’re used to with private exercise.

But Virgin Active didn’t build a gym. They built a place where fun and fitness meet, and where members can feel encouraged and supported no matter what level of fitness they’re at.

The campaign ran across print and outdoor, as well as several activations held in both Sydney and Melbourne.

Volkswagen Polo TDI – Australia’s Best Small Car

black2sugars — Sun, 18 Jul 2010 03:54:13 +0000

Audio clip – view full post to listen.
Audio clip – view full post to listen.
Audio clip – view full post to listen.

The Volkswagen Polo TDI was announced as Australia’s Best Small Car for the second year in a row and we were briefed to make an ad announcing this. However, instead of making just one ad, we made 730 of them – one for every day the Polo TDI was the best small car in the country – with each ad telling people what it got up to on that particular day. The campaign ran across a wide range of media including print, outdoor, online and radio.

As a result of the campaign, sales jumped 54% from the previous month, and increased 35.8% compared to the same time last year.

AGENCY: DDB Sydney
CLIENT: Volkswagen
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Mark Harricks
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
TYPOGRAPHER: Erwin Santoso
SOUND TECHNICIAN: Danny Grifoni & Ralph Van Dijk

NSW Police – Party To Remember

black2sugars — Fri, 16 Jul 2010 05:48:22 +0000

Audio clip – view full post to listen.
Audio clip – view full post to listen.
Audio clip – view full post to listen.
Audio clip – view full post to listen.

Campaign for NSW Police encouraging young people to visit a website filled with information on drugs, alcohol and legal rights & responsibilities. We didn’t want to tell them to stop partying, we just wanted them to remember their nights out for the right reasons.

AGENCY: DDB Sydney
CLIENT: NSW Police
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Steve Back
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Iggy Rodriguez
PHOTOGRAPHER: Mat Baker
RETOUCHER: Dennis Monk
TYPOGRAPHER: Jason Young
SOUND TECHNICIAN: Danny Grifoni

News Limited – The Daily Telegraph – Saving Planet Earth

black2sugars — Wed, 14 Jul 2010 06:53:24 +0000

Audio clip – view full post to listen.

A campaign promoting a free magazine series inside The Daily Telegraph. In accordance with the theme, we made our ads by using existing materials.

AGENCY: DDB Sydney
CLIENT: News Limited
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Steve Back
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Iggy Rodriguez
TYPOGRAPHER: Jay Young
SOUND TECHNICIAN: Marty Fitzpatrick

McDonald’s – Moments Campaign – Book

black2sugars — Wed, 14 Jul 2010 06:51:48 +0000

Upon relaunching McDonald’s to the Australian market, we produced a book sharing some of the individual moments pertaining to customers, staff and suppliers.

AGENCY: DDB Sydney
CLIENT: McDonald’s
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE TEAM: Jeremy Hogg & Alex Stainton
TYPOGRAPHER: Erwin Santoso

Brother – Think It, Print It

black2sugars — Wed, 14 Jul 2010 06:49:31 +0000

Brother printers print really quickly, and are largely used by people in creative fields.

AGENCY: DDB Sydney
CLIENT: Brother
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Steve Back
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Iggy Rodriguez
PHOTOGRAPHER: Sean Izzard
RETOUCHER: Dennis Monk

Brother – Whenever Inspiration Strikes

black2sugars — Wed, 14 Jul 2010 06:49:26 +0000

Brother printers were targeting people who are creative in their everyday lives, people who would make use of the quality colour printing this product is capable of. The truth is, most instances won’t be that heavy duty, but you do have the ability to make these uncreative pursuits as amazing as they possibly can be.

AGENCY: DDB Sydney
CLIENT: Brother
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Steve Back
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Iggy Rodriguez
ILLUSTRATOR: David Bray
TYPOGRAPHER: Jason Young

MYOB – End of Financial Year – Making Tax Time Better

black2sugars — Wed, 14 Jul 2010 05:51:10 +0000

MYOB gives you an up-to-date overview of your finances so you know exactly where you stand come tax time, which means the end of financial year needn’t be that stressful.

In the lead up to the end of financial year, whilst other ads targeted business owners by speaking of doom and gloom, we ran a full page ad proclaiming that tax is now even better, and dedicated songs on the radio to all the small business owners who needed a cheer up. As an added touch, we mailed out a personalised card and gift to existing customers, Songs to Tax to, featuring songs like Kanye West’s Gold Digger and Pink Floyd’s Money.

AGENCY: Host Sydney
CLIENT: MYOB
CREATIVE DIRECTOR: Bob Mackintosh
CREATIVE TEAM: Jeremy Hogg & Laura McWhinnie
TYPOGRAPHER: Andrew Gurguis

Hubba Bubba – Horizons

black2sugars — Wed, 14 Jul 2010 05:42:27 +0000

Campaign showing just how big Hubba Bubba bubbles can get – we may have exaggerated slightly.

AGENCY: DDB Sydney
CLIENT: Wrigley’s
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE TEAM: Jeremy Hogg & Alex Stainton
PHOTOGRAPHER: Mat Baker
RETOUCHER: Dennis Monk
TYPOGRAPHER: Erwin Santoso

Vodafone – Sim Seeks Handset

black2sugars — Tue, 13 Jul 2010 03:52:20 +0000

An online campaign to sell Vodafone’s Sim Only plans. Our angle in – we’ve got sims that are looking for a handset. What followed were over 50 personals ads that sounded incredibly provocative, dirty, immoral, and intriguing upon first glance, but were then revealed as being just a little more clever and clean-cut than that.

AGENCY: Host Sydney
CLIENT: Vodafone
CREATIVE DIRECTOR: Bob Mackintosh
CREATIVE TEAM: Jeremy Hogg & Laura McWhinnie
TYPOGRAPHER: Michelle Wall & Jeffrey Oley

James Squire – Never Forsake Flavour – Australian History

black2sugars — Sat, 10 Jul 2010 13:29:46 +0000

Part of a campaign continuing the James Squire story, Australia’s favourite rogue.

AGENCY: Host Sydney
CLIENT: Lion Nathan
CREATIVE DIRECTOR: Bob Mackintosh
CREATIVE TEAM: Jeremy Hogg & Laura McWhinnie

Virgin Mobile Big Cap 29 – All the love, none of the commitment

black2sugars — Fri, 09 Jul 2010 07:13:28 +0000

Audio clip – view full post to listen.
Audio clip – view full post to listen.
Audio clip – view full post to listen.

On Valentine’s Day, Virgin Mobile launched the post-paid Big Cap 29 by encouraging people to break up with their current provider. After a month’s activity, they decided to offer the exact same plan with the exact same benefits, though this time it was available on Prepaid – giving customers the same benefits as those on a 12-month contract, but with the added ability of being able to leave at any time. The campaign ran across a wide range of media including print, outdoor, online and radio. We also created a set of five commitment free cards that were handed out by promo staff as commuters made their way home from work.

AGENCY: Publicis Mojo Sydney
CLIENT: Virgin Mobile
CREATIVE DIRECTOR: Micah Walker
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Max McKeon
SOUND TECHNICIAN: Sound Reservoir & Ralph Van Dijk
ILLUSTRATOR: Pim Van Nunen

Chux – Extra Grip Gloves

black2sugars — Fri, 09 Jul 2010 06:32:27 +0000

A print and outdoor campaign for Chux Extra Grip kitchen gloves. With this much grip, there’s no chance of dropping anything.

AGENCY: DDB Sydney
CLIENT: Clorox
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Mark Harricks
CREATIVE TEAM: Jeremy Hogg & Alex Stainton
PHOTOGRAPHER: Danny Eastwood
RETOUCHER: Cream
TYPOGRAPHER: Jason Young

AWARDS/ RECOGNITION: Bronze pigeon (campaign) at the 2010 Outdoor Awards, accepted into The Work 2010, published in Luerzer’s Archive, Australian Creative 2010 Annual – Best in Design & Print.

Hubba Bubba – Planets

black2sugars — Thu, 08 Jul 2010 05:41:51 +0000

Large 1-metre wide poster handed out to kids, which was hopefully taken home and stuck on their walls.

AGENCY: DDB Sydney
CLIENT: Wrigley’s
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
RETOUCHER: Dennis Monk
TYPOGRAPHER: Jason Young

Clean Up Australia – More Than Rubbish

black2sugars — Wed, 07 Jul 2010 04:22:41 +0000

It’s more than rubbish when it’s recycled.

AGENCY: DDB Sydney
CLIENT: Clean Up Australia
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Steve Back
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Iggy Rodriguez
DIRECTOR: Kris Moyes
PRODUCTION COMPANY: Revolver
MUSIC: Cameron Ballantyne

DDB Sydney – Why Not – Letters of Joy

black2sugars — Tue, 06 Jul 2010 03:26:41 +0000

DDB Sydney was looking for a way to encourage clients to be braver with their advertising, to think outside traditional mediums and look at different ways of interacting with consumers. Each creative team was given the brief – why not? This is what we came back with.

WRITTEN, DIRECTED and CO-STARRING Jeremy Hogg & Iggy Rodriguez.

Cheezels – Real Cheese

black2sugars — Wed, 16 Jun 2010 00:01:56 +0000

We read the box and apparently Cheezels contain real cheese. This surprised us, which led us to believe it was probably worth talking about.

AGENCY: DDB Sydney
CLIENT: Arnott’s
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
PHOTOGRAPHER: Danny Eastwood
RETOUCHER: Dennis Monk
TYPOGRAPHER: Jason Young

Sipahh – Milk Isn’t Safe

black2sugars — Mon, 07 Jun 2010 04:00:05 +0000

Kids will use Sipahh flavoured straws to drink milk from anywhere, especially the places they’re not supposed to.

AGENCY: DDB Sydney
CLIENT: Sipaah
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
CREATIVE DIRECTOR: Steve Back
CREATIVE TEAM: Jeremy Hogg & Tim Green
ILLUSTRATOR: Josh Laws
TYPOGRAPHER: Jay Young

Super Soaker – Soaked

black2sugars — Mon, 07 Jun 2010 03:58:27 +0000

Dramatising the large capacity of Super Soaker water pistols, brought to life through the story of two young kids having the world’s biggest water fight.

AGENCY: DDB Sydney
CLIENT: Hasbro
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
PHOTOGRAPHER: Mat Baker
RETOUCHER: Dennis Monk
TYPOGRAPHER: Erwin Santoso

Eclipse Mints – Get Fresh

black2sugars — Thu, 27 May 2010 02:13:38 +0000

Placed in street and youth publications, this was another step in pushing the eclipse product as a social mint. You never know when a situation might arise, so be prepared for the unexpected.

AGENCY: DDB Sydney
CLIENT: Wrigley’s
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
PHOTOGRAPHER: David Mandelberg & Chris Searle
RETOUCHER: Dennis Monk
TYPOGRAPHY: Luca Ionescu & Jason Young
STILLS PRODUCTION COMPANY: The Artist Group
TVC PRODUCTION COMPANY: Pedestrian.tv

Yogamat – Yogarubix

black2sugars — Wed, 26 May 2010 23:22:21 +0000

A DM piece inspired by the thought that yoga is as much a mental exercise as it is physical. These cubes were delivered to the waiting rooms of complimentary therapies in the region (acupuncture, massage, physiotherapy, etc.).

EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
PHOTOGRAPHER: Christian Mushenko
TYPOGRAPHER: Erwin Santoso

McDonald’s – Moments – Value

black2sugars — Fri, 12 Dec 2008 12:55:26 +0000

McDonald’s offered a new menu of value items, with nothing over $2.50.

AGENCY: DDB Sydney
CLIENT: McDonald’s
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
DIRECTOR: Scott Pickett
PRODUCTION COMPANY: Film Graphics
MUSIC: Nylon Studios

McDonald’s – Moments – 2008 Beijing Olympics

black2sugars — Wed, 15 Oct 2008 12:45:41 +0000

Audio clip – view full post to listen.
Audio clip – view full post to listen.
Audio clip – view full post to listen.
Audio clip – view full post to listen.
Audio clip – view full post to listen.

The moments campaign is extended for the 2008 Beijing Olympic Games sponsorship through a series of TV and radio ads.

AGENCY: DDB Sydney
CLIENT: McDonald’s
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
ART DIRECTOR: Jeremy Hogg
COPYWRITER: Alex Stainton
DIRECTOR: Sean Meehan
PRODUCTION COMPANY: Soma Films
MUSIC: Nylon Studios
SOUND TECHNICIAN: Danny Grifoni & Ralph Van Dijk